Day 164: Irony During the Morning Bike Commute

On my way to work this morning, I was riding along the 13th Street cut-through of Capitol Park and noticed a man strolling towards me wearing a t-shirt with this logo:

At CPCA, we often use Kaiser's "Thrive" campaign as an aspirational example for our own CaliforniaHealth+ branding efforts for community health centers, so I'm very aware of any Kaiser messaging and branding that I see.

In this particular instance, however, I was more struck by the unintentional irony presented by the man wearing this "healthy messaging" t-shirt while he was --- yep, you guessed it --- puffing on a cigarette!

As my colleagues said when I told them about it later, at least he was walking...